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This new version of the PureBOOST?features Adidas Hamburg the latest application of adidas industry leading BOOST technology, with a new 8mm heel-to-toe offset. Creating a natural BOOST platform that stores and unleashes energy more effectively every time it hits the ground, the shoe enables runners to truly feel the streets.?When developing the PureBOOST DPR, adidas looked at the needs of the urban runner and designed a shoe that is as dynamic and adaptable as they are. PureBOOST DPR was created to support runners in dodging traffic, racing street lights and weaving through pedestrians, working with the unpredictable surroundings and harnessing its energy. All over the world, runners are exploring cities and expressing their own creativity in the routes they choose and the challenges they take on, said Stephan Schneider, product manager at adidas Global Running. 

We wanted to build Adidas Gazelle Red something purely designed for this type of runner, and loved the idea of creating a more adaptive running experience. This led us to design an 8mm heel-to-offset, that when paired with signature BOOST technology allows the feet to sit lower, deeper, and much closer to the streets. Adidas Grey Sneakers Key features of the PureBOOST DPR include a one-piece engineered circular knit upper, heel fit counter system, wider forefoot, stretchweb outsole, and of course BOOST technology.?The adidas PureBOOST DPR will release on May 18th for $150 with the LTD version retailing for $170 on adidas.com and select adidas retailers.

adidas just dropped a brand new colorway of their?adidas Ultra Boost Uncaged. This time around the Boost model comes in a tonal Brown upper. Let s take a closer look.The?adidas Ultra Boost Uncaged Clear Brown comes with a Primknit woven upper dones in shades of Adidas Gazelle Grey Brown. The same Brown hues take care of the lining, laces, ankle collar and heel counter. Adding contrast to the upper is the White Boost midsole and Black rubber outsole. A clean and simple look for the Spring and Summer season, you can now find the?adidas Ultra Boost Uncaged Clear Brown at select retailers for $180. Are you feeling this new colorway of the Boost Uncaged?

adidas chief executive officer, Kasper Rorsted, also pointed out that that growth they ve experienced was thanks in large part to? consumer demand for our products was strong across the world. 2016 was a record-breaking year for adidas. If they keep going down the same path this year, 2017 will also be a new record breaking year and could also very well be the first year that adidas profits break the $1 billion USD mark. Winning.According to NPD s Sports Industry Analyst?Matt Powell, the five shoes that the spearheaded the first quarter growth of 2017 was the adidas Originals Superstar, the adidas NMD, the adidas Tubular Shadow, the adidas Alpha Bounce and the Adidas Gazelle Mens adidas Originals Stan Smith. How many of you own any of the pairs listed above?via:?WWD

The two debut color options are white/green and white/yellow. Both pairs will be available at select adidas Originals retailers on May 6th for $130.Although it s not rumored to release until months from now, check out the official images of the?adidas EQT Support 93/17 Royal Blue. The?adidas EQT Support 93/17 is one of the brand s most popular new Boost models, and if the Three Stripes keeps releasing simple and clean colorways as the one you see above, we don t see that changing anytime soon.